Product sense · Difficulty 3/5

Cut cart abandonment on luxury e-commerce

A PM interview practice question for PM, SENIOR candidates.

The prompt

A luxury e-commerce site has a 78% cart-abandonment rate, well above the 65% category average. Where would you investigate first, and what would you ship to lift conversion 5 percentage points?

Concepts this question tests

How to practice it in PrepOS

PrepOS's adaptive queue surfaces this question when you calibrate to a matching target level and your weakest concepts overlap with what it tests. Open the practice simulator and select the round type to start a rep with this prompt.

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Round: Product sense
Target levels: PM, SENIOR
Source: original · Reviewed by PrepOS seed