Product sense · Difficulty 4/5

SMB churn on a B2B product

A PM interview practice question for SENIOR, STAFF candidates.

The prompt

A B2B SaaS sees SMB customers churn at 2x the rate of mid-market. Where would you investigate, and how would you decide between fixing the product vs. fixing acquisition?

Concepts this question tests

How to practice it in PrepOS

PrepOS's adaptive queue surfaces this question when you calibrate to a matching target level and your weakest concepts overlap with what it tests. Open the practice simulator and select the round type to start a rep with this prompt.

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Round: Product sense
Target levels: SENIOR, STAFF
Source: original · Reviewed by PrepOS seed