Product sense · Difficulty 3/5

Diagnose week-2 churn for habit tracking

A PM interview practice question for PM, SENIOR candidates.

The prompt

A habit-tracking app sees 55% of week-1 actives become inactive by week 2. Walk through how you would diagnose, and which segment you would protect first.

Concepts this question tests

How to practice it in PrepOS

PrepOS's adaptive queue surfaces this question when you calibrate to a matching target level and your weakest concepts overlap with what it tests. Open the practice simulator and select the round type to start a rep with this prompt.

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Round: Product sense
Target levels: PM, SENIOR
Source: original · Reviewed by PrepOS seed