Execution · Difficulty 3/5

Paid vs. organic cohort divergence

A PM interview practice question for PM, SENIOR candidates.

The prompt

Paid cohorts retain at 55% week-4; organic cohorts retain at 75%. Both are growing in volume. What does the gap tell you, and what would you change?

Concepts this question tests

How to practice it in PrepOS

PrepOS's adaptive queue surfaces this question when you calibrate to a matching target level and your weakest concepts overlap with what it tests. Open the practice simulator and select the round type to start a rep with this prompt.

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Round: Execution
Target levels: PM, SENIOR
Source: original · Reviewed by PrepOS seed